Bentley Motors has outlined plans to become a global leader in sustainable luxury mobility.
With the promise to offer truly sustainable luxury, Bentley will reinvent every aspect of its business to become an end-to-end carbon neutral organisation as it embarks on its second century.
The target is driven by a transformation programme across Bentley’s entire operations and products.
This includes switching its model range to offer exclusively plug-in hybrid or battery electric vehicles by 2026, and full electric vehicles only by 2030.
The announcement highlights Bentley’s plans to provide extraordinary mobility for the next century, evolving from the world’s largest producer of 12-cylinder petrol engines to having no internal combustion engines within a decade, reinventing itself as a leader in sustainable luxury mobility.
Bentley’s aim to become an end-to-end carbon neutral luxury car brand by 2030 will be underpinned by a structured, business-wide sustainability programme.
This includes the development of electrified models throughout the range, and further improvements on its operational environmental impact, tier one supply chain and collaborating with the retailer network.
Adrian Hallmark, Chairman and Chief Executive Officer of Bentley Motors, said: “Since 1919, Bentley has defined luxury grand touring. Being at the forefront of progress is part of our DNA – the original Bentley boys were pioneers and leaders. Now, as we look Beyond100, we will continue to lead by reinventing the company and becoming the world’s benchmark luxury car business.
Driving this change includes, and also goes beyond our products, delivering a paradigm shift throughout our business, with credibility, authenticity, and integrity. Within a decade, Bentley will transform from a 100 year old luxury car company to a new, sustainable, wholly ethical role model for luxury.”
Bentley’s approach to redefining its business model will be built around its accelerated journey towards electrification. Having already committed that every model line will be offered with the option of a hybrid variant by 2023, with Bentley’s first pure electric model to be launched in 2025, it is announcing a move towards zero emission mobility.
Following the introduction of the first Bentley fully electric model in 2025 – Bentley’s first cradle to grave fully carbon neutral car – Bentley will exclusively offer plug-in hybrid and electric models only within its range in 2026. By 2030, this will change to battery electric vehicles only.